Typo minimalizm czyli Hiromura Design Office

Signage systems do not exist by themselves; therefore they have to be integrated with graphic, interior, architectural, product and fashion design. 
Masaaki Hiromura


W 1988 japoński projektant Masaaki Hiromura założył własne biuro projektowe pod nazwą Hiromura Design Office. Biuro specjalizuje się w projektowaniu identyfikacji wizualnych, systemów oznakowania, wystaw i opakowań; może pochwalić się bogatym portfolio, wieloma nagrodami oraz kilkoma publikacjami. Ich prace są proste, ale zawierają absolutnie wszystko co powinny. Im mniej tym więcej. 

 
 / wnętrze biura Hiromura

 / Tokyo Polytechnic University

9 h  to nowy "kapsułowy" hotel w Kioto oferujący luksus na bardzo minimalnej przestrzeni.

Projektanci Hiromura Design Office zrobili kompleksowy system oznaczeń na całej powierzchni hotelu.

/ 9h, sign, kyoto (japan), 2009

/ kitasenjyu marui shokuyukan, vi, tokyo, 2004

/ nissan motor co., ltd., sign, kanagawa (japan), 2006

/ shinonome canal court codan, tokyo, 2003



/ wywiad

Wywiad z Masaaki Hiromura źródło: www.shinemark.wordpress.com
What would you say is the main characteristic of your visual communication?
‘I always think about ‘how information is conveyed’ rather than ‘how to convey information’ the most important thing to achieve is not expression but to find out essence. I want to continue thinking about the relationship between information and people. It appears you specialize in the design of signage systems how difficult is it to innovate in this field without confusing the user? I am interested in every type of design but my specialty is graphic design . I only came to work on signage systems through an encounter with a great architect.  a complicated space plan causes confusion,  a signage system cannot redeem it but makes people more conscious of the space. we shouldn’t be afraid of confusion. 

How do you imagine the future of signage systems?
The ideal signage system is the one which doesn’t need any signs,I wish it could access one’s brain directly. 

Can you explain how you came to design the kitasenju pictograms?
We looked at the meanings each kanji letter has. making a part of the letter an illustration gets right and left brain working at the same time, and it increases one’s attention.